Our Brand Story
At Moori Care, we believe that every baby deserves the purest, safest, and most nurturing start to life. Our journey began with a mother’s heart and a pharmacist’s knowledge, combining years of professional experience with the desire to create gentle, effective products tailored to the delicate needs of babies.
As a pharmacist and a parent, our founders understood the importance of using only the highest-quality ingredients—without harsh chemicals or unnecessary additives. Every product we formulate is crafted with care, ensuring it’s as safe for a newborn’s skin as it is kind to the environment. We go beyond meeting standards—we exceed them, because we know that what touches your baby’s skin touches your heart.
Whether it’s sensitive wet wipes, premium wet wipes or mini wet wipes, each item in our collection is a testament to the science of care and the love of motherhood. We’re not just creating products—we’re creating peace of mind for parents, and comfort for babies.
Our Promise: Safety,Love, and Care in Every Drop
At Moori Care, we promise to always put your baby’s well-being first. Every product we create is thoughtfully crafted, ensuring it’s as safe and gentle as it is effective. As a pharmacist-founded brand, we bring together the power of science with the tenderness of a parent’s love.
We Promise:
- Pure Ingredients: Only the safest, highest-quality ingredients—free from harmful chemicals, parabens, and artificial additives.
- Gentle Formulations: Designed with the softest touch for delicate skin, so your baby is always comfortable and cared for.
- Science-Backed Safety: Every product is rigorously tested and formulated with expert knowledge to ensure it meets the highest safety standards.
- Sustainability: We’re committed to not only caring for your baby but also for the world they will grow up in. Our products and packaging are designed with eco-friendliness in mind.
- Peace of Mind: As parents ourselves, we know how much you value trust. Our promise is to give you confidence with every product we create.
Our Mission: Gentle Care, Thoughtful Science
At Moori Care, our mission is simple: to provide parents with safe, gentle, and effective baby care products that they can trust wholeheartedly. We are committed to creating solutions that combine the best of science and nature, with a focus on protecting your baby’s delicate skin.
We aim to:
- Set the Standard for Safety: Every product we develop is grounded in rigorous pharmaceutical expertise, ensuring that it’s not only effective but also safe for even the most sensitive skin.
- Empower Parents with Confidence: We want parents to feel secure and reassured every time they reach for our wipes, knowing they are making the best choice for their baby’s care.
- Champion Sustainability: Our mission extends beyond your baby’s health to the health of the planet. We are dedicated to eco-friendly practices that reduce waste and support a cleaner, greener future for the next generation.
- Support Every Parent’s Journey: Parenthood is full of challenges, and we’re here to make it a little easier. Through thoughtful, science-backed products, we strive to give parents the peace of mind they deserve as they care for their little ones.
At Moori Care, we’re not just making products—we’re creating a legacy of trust, care, and responsibility that you and your baby can rely on.
Our Vision
At Moori Care, we envision a world where baby care is safe, sustainable, and trusted. Our goal is to set the standard for excellence, offering products that protect both babies and the planet.
We Strive To:
- Provide parents with science-backed, gentle solutions they can rely on.
- Create eco-friendly products that nurture today’s babies and safeguard their future.
- Inspire a global shift toward safer, more sustainable baby care practices.
We’re committed to building a legacy of care
that benefits both your child and the world they’ll grow up in.
Amilia - RPH Licensed Pharmacist (Malaysia and Singapore)
As a pharmacist who is deeply passionate about baby care, I am devoted to safeguarding the health, comfort, and well-being of the most delicate little ones. Every product is thoughtfully crafted with meticulous attention, blending the unique needs of infants with my pharmaceutical expertise. My commitment extends beyond science, ensuring that every choice prioritizes the safety and happiness of both babies and their families.
Dr Kai, Medical Doctor, Certified in Primary Care Dermatology
Every day, I have the privilege of working closely with patients of all ages, caring for their skin—from the delicate and sensitive skin of infants to the varied needs of adults. This hands-on experience has given me a deep understanding of what skin truly requires to stay healthy, nourished, and protected. I am particularly passionate about baby care, as I recognize the unique challenges and sensitivities associated with caring for a baby's fragile skin. Combining my expertise and commitment, I am dedicated to creating products that are not only safe but also specially formulated to meet the highest standards of care for little ones. My goal is to provide parents with the confidence that they are using the very best for their children.
Fiona, Founder of Confinement Centre, Certified in Postnatal Care (UK)
Through my daily work with postpartum mothers, I have developed a deep understanding of the unique needs and concerns that come with caring for both moms and their newborns. This hands-on experience has fueled my commitment to providing babies with the safest, most gentle products, ensuring that their delicate skin receives the purest care possible. I am dedicated to creating solutions that not only prioritize their health and safety but also offer peace of mind to parents, knowing they are giving their little ones the best start in life.
Through my daily work with postpartum moms, I’m dedicated to giving babies the safest products and purest care possible.
